Don't put the cart before the horse when it comes to your communications!
Many businesses get distracted by shiny new videos, websites, or other materials and invest in content before they have a strategy. Before you jump into creating deliverables, do you know who you're speaking to, what your message is, and how to deliver that message to your audience?
Communication strategy is the backbone of your marketing and communications program. It should be the first thought - not an afterthought.
Communication Strategy includes:
Defining your brand's voice, tone, and style
Identifying your target audience and their needs
Narrowing down your message and testing alternate messages
Creating a plan for delivering your message to your audience the most effective ways
The earlier you bring a specialist in, the more helpful we can be.